Nigeria is a country which has suffered more than most from a reputation for corruption, fraud and criminality. Now, on the 50th anniversary of independence, Nigeria is in the throes of a re-branding campaign, intended to create a new positive image. A British-based firm, is helping to 're-brand' Nigeria in an effort to attract investment and tourism.
Join Henry Bonsu as he follows the many steps of this charm offensive. He looks at the publicity campaign and other examples of image enhancement - including adverts on CNN, the launch of the Economic and Financial Crimes Commission and efforts by HITeleVision to polish Nigeria's image by beaming to the global audience a reality show that highlights the country's cultural values.
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